Netflix Cheating

By coining a phrase based off a simple insight, we caught the attention of the press and garnered millions of media impressions across 29 different countries. No ad spend required.

Step 1:

We observed a scandalous behavior and gave it an official name.

Step 2:

We surveyed 29 countries and asked them about their cheating behaviors, and released our findings to the press.

Step 3:

We provided journalists with assets to craft their own unique stories, and spread the word with master of romance himself, Michael Bolton.

Step 4:

Watched the overwhelming media coverage roll in. (Here’s a small sample).

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